Amanda Wheeler is a rare find. She is a female Class A General Contractor in Richmond, Virginia. We don’t find too many women who can sport a hard hat, know what all those tools do AND provide a high quality finished product. Amanda’s tagline is “Revitalizing the Culture of Construction.” Amanda reached out to me because she was referred by a friend who had been admiring my work. I love those word of mouth referrals. Thank you Stephanie Harris!

Amanda wanted to work quickly and get her website updated, Riverstone General Contracting. I asked her if she had a web development team and she said she didn’t. I referred her to Natalie Toalson of Creative Marketing Group. Natalie did Pamela’s website. Amanda is also going to work with Jolinda Smithson of Red Orange Slice for her logo and other branding needs. I love helping my clients connect to other strong female entrepreneurs. 

We did our pre-branding consult and I had good direction to plan Amanda’s Personal Branding sets. Amanda met with Sydney of Chic Stripes for her wardrobe consult. Amanda felt like she didn’t have anything in her closet to work with, so Sydney had Amanda meet her at Nordstrom’s for efficient shopping. Amanda wanted her clothing to convey a slight edge and have professional clothes to meet her clients with. 

On the day of the branding session, Amanda still had some reservations that she was not photogenic and felt awkward. This is a very typical feeling for most people. Many clients do not have lots of experience in front of the camera. I assure all my clients that I will direct them from their feet to their head and they will have fun doing so. Most clients don’t believe me but after the session is done, they do! I study angles and lighting all the time to make sure I am presenting their best self!

It is a wonderful transformation to watch as my clients relax and enjoy their experience. When they come back after two weeks to select their favorite images, they are even more excited about our time together. Most clients have trouble deciding their favorite images and come back and purchase more. It is such a rewarding experience for both of us!

Credits: Makeup by Holly Beauty Partners | Chic Stripes

Amanda Wheeler Personal Branding Portrait

Amanda Wheeler Personal Branding Portrait

Amanda Wheeler Personal Branding Portrait Amanda Wheeler Personal Branding Portrait Amanda Wheeler Personal Branding Portrait

 

Amanda Wheeler Personal Branding Portrait