I had the pleasure of capturing a new Tween fashion boutique, clara b with my talented Dream Team.
Behind the Scenes:
Alletta’s daughter is the inspiration for clara b. It was important to capture this important milestone for both of them. It was also important to capture between mother and daughter portraits. I find most people do not have these cherished images and are so glad that they have them.
We first did a photo shoot with just mother and daughter in my studio. I came back a few weeks later to do a photo shoot with Alletta’s daughter and her friends in clara b. We wanted to show tweens shopping and having fun at the store. Alletta purchased a photo booth for the kids to take their pictures complete with hats, sunglasses and other playful items. The girls were great and had fun being models. We pulled down the “Coming Soon” sign for the photo shoot and we had lots of patrons come in and want to see this new fashion store.
Alletta has an Interior Design degree from VCU and has retail experience. I love how she pulled together her 1,100 square foot store. It is fun, warm and inviting with a fashion forward eye. Alletta decided to offer tween fashion store since she had trouble finding clothes for her daughter.
NeeChic helped coordinate and pull together the outfits with accessories. She has a good eye for fashion and colors. The girls loved trying on different clothes. clara b. has a lot to select from. It made us all want to be tweens again. The clothes are beautiful, stylish and comfortable. Alletta did a great job of offering a wide variety of accessories and other items such as elephant beaded bags. It has everything a young lady would need – from casual to cotillion!
As featured by the Richmond Times-Dispatch written by Tammie Smith on 8/14/2016
clara b’s Store Hours:
Monday open 11 – 5
Tuesday – Saturday 10 – 5