Entrepreneurs are well-known for their “get it done” attitudes, often knowing how to decide what is most important to do and when. All too often, though, “get it done” leads to confusion, overwhelm and, ultimately, burnout.
Simple Success Plans Chief Instigator, Laura Posey, explains it this way:
“Building a business is a lot like building a house. You can have anything you want as long as you 1) know exactly what you want to build, 2) have a detailed blueprint of how to build it and 3) have a team of people to help you build.”
Take a look at your to-do list.
Is it overflowing? Are there more than ten items on it?
If you’re like most business owners you have an endless list of things you could do today.
Successful owners know how to focus on the things they must do in order to create more profitability.
They know to only focus on two things each day: money-makers and deal-breakers.
Everything is a “nice to do” not a “need to do.”
The challenge is that most entrepreneurs don’t have a clear vision of the business they want so they can’t create a blueprint for building it. And, without a blueprint, they can’t hire the right people to help them build.
That’s where Simple Success Plans comes in. They guide entrepreneurs through the process of designing the perfect business, drafting an actionable blueprint and hiring the right people (whether contractors or employees) to get it done.
I asked Laura to do a guest blog on how to handle the day’s building “To do” list.
How to Decide What is Your “Most Important To-Do”
Money-makers are immediate tasks you can do that will, with absolute certainty, move you closer to putting cash in your pocket.
Here are some examples of money-makers:
- Calling prospects and setting sales appointments
- Calling existing customers to set sales appointments
- Adding a new product/service to your existing line card
- Hiring/training a salesperson
- Advertising or sending out to your list valuable new content to your website/blog (emphasis on valuable) with a call to action
- Improving a process in your product delivery to provide more customer value or reduce time/expense
- Educating yourself on better ways to sell and market your products and services
- Meeting with a strategic partner and sharing contacts
These are NOT money-makers:
- Attending a general networking event with no plan
- Reading random articles you find online
- Thinking about calling someone and not picking up the phone
- Chaotically responding to the “fires” that are popping up all day (yes, you have to fix them but then get ahead of them and fix the underlying problems)
- Writing for your website/blog post and hoping people find it
- Poking around on LinkedIn with no plan for action
- Adding fun toys to your website that doesn’t lead directly to sales or customer experience enhancement
- Going through your call script one more time before you pick up the phone
- Taking appointments with every marketing person who wants to talk to you (if you don’t have a marketing plan, you don’t need to spend money on marketing)
On the flip-side of money-makers, you have deal-breakers. These are tasks that, left undone, will wreck your cash flow and profitability.
Some examples of deal-breakers are:
- Broken product or service delivery processes (clients can’t get what they paid for quickly and easily)
- An empty prospecting calendar/sales pipeline
- Anything that will generate a negative comment from a customer
- Missing steps in your sales process
- Relieving overworked employees (including you)
- Unfinished accounting for tax payments
- Unprepared sales presentations and appointment preparation
These are NOT deal-breakers (yes, you could do them, but they are NOT priorities)
- A broken link on your website
- Social media posting
- Organizing your files
- 95% of your email
- Education without a purpose (not solving a specific problem or addressing a specific opportunity)
If you want to earn more money, have more free time and really live the dream of entrepreneurship you have to learn to prioritize every action.
It’s not hard – you can use a daily checklist to limit your activities and increase your focus.
Bottom line – if what you are working on right now isn’t a money-maker or a deal-breaker, stop doing it.
Whatever path you choose make sure it is leading you directly to a better business. Because, if you don’t choose the path to success, you might as well go get a job and let someone else dictate your life’s path for you.
Laura and her team have developed a unique process called The 1 Day Business Makeover to accomplish this goal.
Clients work one on one or in small groups through a nine-step process that establishes core values, vision, targets, goals, systems, metrics, themes, projects and tasks that align everyday actions with ultimate success.
At Simple Success Plans you’ll live the mantra WIN THE DAY!
As Laura explains, “when you win the days, you win the weeks. When you win the weeks, you win the months. When you win the months, you win the quarters. When you win the quarters, you win the years. When you win the years, you achieve your vision.”
The secret to success, then, is to make progress every day in the right direction, aligned with your highest vision and purpose.
It really is that simple.
If you want to get started winning your day, you can download a copy of The Daily Success Checklist here: http://simplesuccessplans.com/daily