4 Ways Personal Branding Affects Your Life

Having a personal brand is not a “leave it at the office” sort of affair, and so there is no question that developing your personal brand will have effects on your day-to-day life. Whether it be in your interpersonal relationships, in how you carry yourself, or simply in your self-reflection, our personal branding, no doubt, flows into other areas of our lives. Below are the top four ways I’ve noticed that personal branding affects your life.

Builds Self-Confidence

Building your personal brand forces you to discover your voice and in that process itself, you breed a sense of self-awareness and self-assurance. You come out on the other side knowing yourself better and believing in yourself and your convictions more firmly, an effect that will seep into other facets of your life and relationships. Believe in yourself and people will believe in you.

Fosters Commitment

Personal Branding is not “one-and-done.” It is who you are, what you care about, and how you present yourself, and so it is with you at all times. Staying true to it fosters a sense of commitment. In pursuit of success, your personal brand urges the development of this favorable habit that will be noticed by clients, friends, and strangers alike.

Gets You Out There

Building your personal brand is the first step, but making sure folks know about it is what comes next. It can be tempting to stay in our shells and in our comfort zones, even after we’ve done the legwork of building our brand. Without cashing in on your return via exposure and making meaningful connections, however, it will have been for nothing. With the driving force of advancing your personal brand, you are inadvertently connecting with others, experiencing more, and moving beyond your safety zone — three beautiful and worthwhile ventures.

Reaffirms What You Care About Most

Your personal brand is based on your values and your passions; It’s what you care about and what you dream of. Developing and wearing your personal brand proudly reinforces your beliefs and your passions, for your clients and colleagues, but also for yourself. It is a steady reminder, the beauty of being able to marry your values and your work.

Have you noticed ways in which cultivating your personal brand has impacted your life? If so, I would love to hear about it in the comments section!

Further Learning:

Looking for some in-person guidance to your personal branding pursuits? Come to the Chesterfield Chamber of Commerce’s next BREW event featuring the amazing Mary Foley and myself. On August 23rd from 8:00-9:30am, we will be presenting on three essential keys that we use to create a personal, powerful brand every single day. Check out the Facebook event for more details!