Building the Know, Like and Trust Factor takes deliberate action steps. When potential clients feel like they can trust you, they’re more likely to do business with you. Here are important steps you can take that a branding session will support you.

I recently signed up for Jordan Duvall’s Soul Brand Certified 12-week branding photography certification. She’s amazing! I’m always looking to take my branding photography to the next level, and she’s helping me do this. Hands down, this is the best investment I could make for my business.

We recently discussed the importance of providing a wide range of images during a client’s branding session. Jordan is a Creative Director with 25+ years of leading creative direction for lifestyle and entertainment brands. She is skilled in cross-platform campaigns, photoshoots, and collaborating with teams to boost brand engagement. She also designs jaw-dropping websites that lead your ideal clients to want to work with you.

In today’s digital landscape, first impressions are E-V-E-R-Y-T-H-I-N-G. Whether you’re an entrepreneur, a thought leader, or a creative professional, the quality and diversity of your branding photos can make or break your perception.

That’s why when it comes to a professional branding session, less is **not** more. You need at least 50 high-quality, versatile images to effectively cover your bases and tell your story.

Here’s why—and how this number breaks down to ensure that every aspect of your brand story is expressed. This works for a five-page website. You’ll need more images if your website has more pages.

Middle age often comes with a narrative of diminishing visibility.

Society loves to tell women that, as we age, we somehow lose relevance. But the truth is far more empowering: middle age is when we finally come into our own. It’s a time when we gain the wisdom and confidence to be ourselves truly. We haven't lost our visibility—we've gained depth, insight, and the courage to take up space unapologetically.

At The Georgetown ITL Network event, I had the privilege of providing executive headshots and photographing leadership coaches in action. As a brand photographer, my goal is to empower professionals to advocate for themselves, both in their careers and during a photo shoot. I captured impactful moments that reflect the authentic presence of change leaders and executives, ensuring their personal brand shines through.

There are many different strategies for investing in your business to help it grow and sustain itself. It can be overwhelming. Many entrepreneurs struggle with what to invest in. One question I get asked about is whether getting branded portraits are worth it and whether it means they’re vain.

There is fierce competition in whatever field you’re in. I wrote a blog about how branded portraits can significantly impact your bottom line for the good by attracting your ideal clients.

In today's fast-paced digital world, your brand's visual identity is more important than ever. As an award-winning brand photographer, I’ve seen firsthand how transformative high-quality imagery can be for businesses.

But let’s get one thing clear: it’s not just about updating branded photos; it’s about creating engaging content that resonates with your audience, tells your story, and drives your business forward.

In today's competitive legal landscape, where trust and credibility are paramount, investing in branding portraits and headshots can be a game-changer for law firms.

Gone are the days when a simple bio and a list of accomplishments sufficed. In an era dominated by digital communication and social media, establishing a solid personal brand is essential for lawyers looking to stand out and attract clients.

As an award-winning brand photographer, I've witnessed firsthand the transformative power of professional imagery in the legal profession. Here are compelling reasons why lawyers should prioritize investing in branding portraits and headshots for their firm:

In January 2020, Diamond Michael Scott launched "Great Books, Great Minds," a project dedicated to igniting a new world of community, connection, and conversation—one book at a time. Through this initiative, he collaborates with authors to help them leverage their literary works, creating profitable opportunities that bridge literature and branding.

For the past four years, my husband, Jeff, and I have been living our dream—exploring the open road in our RV, capturing stunning landscapes, and meeting incredible people.

As a branding photographer, this lifestyle has fueled my creativity and enriched my perspective on life and work. People often ask us when we plan to settle down, but we do not intend to give up our nomadic life anytime soon. Here’s why.

As a professional brand photographer, I often work with incredible women who hesitate to step in front of the camera. Many of these women, despite their talents and achievements, feel insecure due to unrealistic beauty standards and societal pressures. If you’re one of these women, know that you’re not alone—and more importantly, know that your unique beauty can be a powerful asset to your entrepreneurial brand.

Here’s how to overcome these insecurities and embrace your authentic self to elevate your brand.

Building a brand that exudes credibility and value is paramount in the bustling world of entrepreneurship, where every move counts, and every impression matters.

However, despite our best intentions, many of us inadvertently sabotage our brand's message, unwittingly cheapening its perceived value.

Today, we will explore five common pitfalls that can tarnish your brand's image and strategies to avoid them. I wrote this blog post and recorded it with my new friend and successful businesswoman, Erica Breuer. She’s been featured in Forbes, Inc. and Fast Company, just to name a few.

In the competitive realm of medical aesthetics, projecting trust, expertise, and approachability is paramount for success. This is particularly true for plastic surgeons, whose online presence significantly influences patient perceptions and engagement. In today's digital age, where initial impressions are frequently formed online, prioritizing exceptional branding portraits for your plastic surgeon's office is not merely advantageous—it's imperative. Here's why:

In today's visually-driven digital landscape, a striking headshot is your calling card. Whether it's for your LinkedIn profile, your website's "About Me" section, or your social media presence, your headshot speaks volumes about who you are and what you represent.

It's your chance to make a memorable first impression in a sea of online faces. But in the quest for the perfect headshot, some are turning to AI solutions, believing them to be a quick fix for professional imagery. However, here's why investing in a professional branding photographer is a far wiser choice.

Since late 2020, we’ve been embarking on a journey across the United States in our RV. It's not just about seeing the sights; it's about immersing oneself in the diverse tapestry of landscapes, wildlife, and people that make up this vast and beautiful country. Here are six profound lessons learned while traversing the byways of America.

Are you ready to take your brand to new heights? As someone utterly obsessed with my craft, I'm thrilled to work with remarkable service-based entrepreneurs like YOU who embody creativity, ambition, and compassion. Together, we'll capture the essence of your brand and bring your vision to life through stunning photography.

Here's why investing in professional brand photography will revolutionize your business:

In the heart of Chester, Virginia, lies the headquarters of Elite Force Staffing Company—a veteran-owned construction staffing company dedicated to excellence, integrity, and unparalleled service in the industry.

Recently, Elite Force embarked on a journey to enhance their brand identity and foster greater cohesion among their team members.

Michelle Newman radiates a warmth and authenticity that instantly draws people towards her. Our paths converged when I had the privilege of being a guest on her podcast and attending her retreat, and from those serendipitous encounters, a creative collaboration was born.

In the heart of the vibrant city of Scottsdale, Arizona, amidst the backdrop of desert landscapes, lies a story of resilience, transformation, and hope. Diana Parra, M.A., a Transformational Coach and Certified Grief Educator has dedicated her life to guiding women through the depths of grief and loss toward a renewed sense of self.

Through her personalized coaching and compassionate guidance, Diana helps her clients navigate the turbulent waters of loss and emerge stronger, more resilient, and ready to embrace life once again.

In today's visually-driven world, brand photography has become crucial for businesses looking to stand out and connect with their audience. High-quality, authentic imagery can enhance your brand's identity and significantly impact your business growth.

Here are ten ways brand photography can help propel your business forward:

In a world often fixated on youth and perfection, there's something genuinely inspiring about embracing our strength at any age.

Today, I want to share the remarkable story of a courageous woman who defied stereotypes and stepped into the gym for a transformative portrait session. Meet Brooke, a vibrant 60-year-old whose journey through gym portraits captured her physical strength and symbolized a more profound journey of self-discovery and empowerment.

As a traveling brand photographer, I've witnessed countless individuals step before my lens, each with their own story. But there was something uniquely special about Brooke’s session.

Nervous yet determined, she arrived at the gym, ready to embark on a new adventure. Like many, Brooke hesitated to prioritize herself in the past, but today was different – today was about celebrating her journey, resilience, and confidence.