Why Professional Headshots Can Be Costly (and Why They’re Worth It)
I offer Headshot Parties where my clients get their camera-ready makeup, hairstyling, wardrobe consult, and photography. I’ve devised this for the busy professional. This way, you can check all the boxes to ensure you look your best before being photographed. I also offer different options so you can choose which one you like the best. You see the images before you leave your appointment, so you know your love your new headshot!
Kim Brundage Photography 2022
If this is the first time you’re considering professional headshots, or if you haven’t had any taken in a while, you might be shocked by the price tag. Before you decide that booking a session isn’t right for you, here are a few things to consider about headshot pricing:
#1 - Experience Requires Time and Money
Your expertise is valuable, and your prices reflect that. But you’re probably not an expert in the best ways to get the exact branded photos you need for your business. That’s where an experienced headshot photographer comes in. They have spent years honing their skills, which is why they can produce the professional and creative images you need. Headshots aren’t just profile photos. They need to look professional and tell a story as well.
#2 - Professional Photography Equipment is Expensive
Professional photographers also need the right equipment to assist clients. From cameras and lenses to reflectors and flashes, there is a lot of equipment that’s required to produce the photos you expect. Not only is the initial purchase costly, but there are repairs, maintenance, and insurance costs to account for too.
Kim Brundage Photography 2022
These headshots were captured at Gather Co-working space in Richmond, VA.
#3 - Commuting is Sometimes Required
Very often, photographers will need to travel to a specific location to accommodate a client, and that’s a real expense (especially now, with the cost of gasoline and air travel soaring). Most headshot photography costs include travel, which can drive up the total price.
Something else that many people forget to consider is the time a photographer works with you before your photoshoot to make sure you’re prepared, as well as the time it takes then to set everything up to ensure you have the best possible experience during your shoot.
#4 - Retouching Takes Time
Impressed with the headshots you’ve seen in a photographer’s portfolio? They didn’t get that way naturally. Some retouching is always required after a photo session, which requires time and effort. Photographers consider this time when building a quote for their services.
Kim Brundage Photography 2022
If you are serious about your personal brand, headshot sessions are a worthwhile investment. Moreover, you only need to update your headshots every 2 – 3 years.
Great, professional photos will help you build your business, so they should be considered an investment, just like a new computer or a business coach.
“The Quality of your Brand Reflects the Quality of your Clients”
Check out this Forbes Magazine article on Why Your Brand Images Matter More Than You Think.