Real World Examples for Incorporating Your Brand Colors into Your Next Photoshoot
Vickie wears a rich blue jacket, and the green background perfectly matches her branding colors.
Kim Brundage Photography 2022
Chances are good you’ve spent good money with an expert who’s helped you define your business brand. If so, you know which fonts, images, and colors define for the world exactly what your business does and who you are as the “face” of that business. In the branding world, these elements are called your “brand strand.” Having made that investment, it only makes sense that you’ll want to make sure you do everything you can to incorporate your brand strand into all of your visual content.
As a professional photographer specializing in branding photos, I work with my clients ahead of their shoots to ensure I’m clear about their brand standards, especially which colors are represented in their brand and how we can incorporate those colors into their photos.
“Be a Good Human” is paramount to Quanta Credit’s Core Values. Their colors are mirrored in the participant’s outfits.
Kim Brundage Photography 2022
This is super important because they use their final branded images in places where their brand is front and center (like on their website or for their business presence on social media). The most obvious choice for accomplishing this is in the client's clothing choices, but there are other, more subtle, and fun ways to ensure that your brand colors stand out in your branded photos.
Here are a few examples of how I included my client’s branding colors in their photoshoot:
Hopefully, this will give you some ideas for your next photoshoot. The biggest advice I can give you is to plan ahead, so you’re prepared. Make sure your photographer gives you resources and some planning time so you both know what to expect on the day of your shoot.
Yedda and Stacey brought their turquoise door from Morocco! Turquoise is a key color for their brand.
Kim Brundage Photography 2022
If you’d like to learn more about how I can help you incorporate your brand colors into your branded photos, I’d love to chat! Click here to get on my calendar.