Why Every Small Business Needs a Brand Photo Shoot

MarketingPersonal BrandingWebsite Images

Jul 11

*Care Advantage* *offers reliable, high-quality healthcare services for you or your loved ones in your home. Care Advantage has been a long time client of mine in Richmond, VA.*
*Kim Brundage Photography 2022*

The term, “small fish in a big pond” has never been more appropriate than it is right now in the world of small business online marketing. No matter how you market online (social media, your website, a blog, your podcast), chances are good you’re swimming in a very big pond with a lot of other people who are all vying for the attention of the same people you’re hoping to reach.

*Care Advantage* *wanted to do a playful marketing campaign with their caregivers. They will use these images on their website and social media.*
*Kim Brundage Photography 2022*

I talk a lot about brand photo shoots on this blog and it dawned on me that you may not completely understand the difference between a personal photo shoot and a branding photo shoot. There are some significant things that go into a branding shoot that are essential if you’re a small business and hoping to use your photos to attract your ideal client.

*It was fun to play with flowers, balloons, letters and pom-poms with the caregivers.*
*Kim Brundage Photography 2022*

What is A Branded Photo?

First of all, your brand photos should share your business and brand story. They should convey what’s important to you and share who you are in a positive way that evokes emotion and connection. The best brand photos inspire confidence and the desire to work with you, and encourage your audience to take action.

Unlike a simple lifestyle or corporate headshot photo shoot, a brand photo shoot is focused on marketing. Our goal is to capture specific, targeted images to use across various platforms, making sure that every photo you share tells the story of your brand so that your clients will feel confident working with you.

*We even got to play with a pink, flying cape! Mac is a caregiver superhero!*
*Kim Brundage Photography 2022*

Why Use a Branding Photo Shoot Expert?

When I do a branding photo shoot, we do some unique planning ahead of time to make sure the images you end up with meet your branding needs. That includes in-depth planning around photo shoot locations, incorporating your brand colors in your clothing and background, how you pose, and even what props we incorporate. Every photo is intentionally designed to communicate your brand. Sometimes it’s subtle, but it’s always present.

*I love how Care Advantage’s Caregivers were game to play!*
*Kim Brundage Photography 2022*

I specialize in brand photography and I do my homework. I’m up to date on what’s working (and what isn’t) when it comes to using branded photos online, and that helps me understand the marketing needs of creative entrepreneurs and small business owners. Everything we do, from the moment you schedule your photo shoot, is intentionally designed to get you the best-branded photos possible. I’ll guide you through my branding process to determine wardrobe, location, and props that convey your brand while making you feel amazing and taken care of every step of the way.

Learn more about my Personal Branding Photo Shoot Services here and let’s set up some time to chat about how I can help you and your brand stand out in a sea of others looking to do the same thing.