Visuals are an integral part of making a lasting first impression online. When potential clients, business partners, or employers want to put a face to your resume, what would they see?

A professional headshot session is a sound business investment for a number of reasons, but only if you use it to your advantage.

Here are the mistakes you should avoid.

As a professional headshot photographer, I know from experience that you can have the best photographer money can buy, but if you don’t look relatable, comfortable, and engaging in your photos, they’re not going to have the effect you’re hoping for.

I’m sure you know that being relaxed before and during a headshot photo session makes it easier for your personality and professionalism to shine through. The question is, how do you get to a relaxed, comfortable state while doing an activity that most people avoid and dread? Great question! Here are some ideas I share with my clients that have made a huge difference in how their final photos turn out.