Building the Know, Like, and Trust Factor with Branded Portraits

Linda Zaffram is a therapist and the owner of Healing Circle Counseling in Richmond, Virginia. She is all heart-centered, and she is starting a hilarious, down to earth with real life advice. podcast. 

1. Know: Showing Up Authentically

Your potential clients want to see you. They want to feel connected to the person behind the business. A well-executed branding session captures more than just a professional headshot; it tells a story.

Imagine images of you:

• Collaborating with your team or clients.

• Engaging in your craft, whether it’s coaching, designing, or strategizing.

• Smiling candidly in a location that represents your unique style and brand.

With 50 images, you can share different facets of your personality and professional life, from serious and focused to warm and approachable. Authenticity fosters familiarity, making your audience feel like they already know you before meeting you.

Linda is also a yoga instructor and will offer Rage Yoga to her clients. I had never heard of Rage Yoga before. She said it is pretty cleansing as society doesn’t allow us to deal with our raw emotions, especially anger. Get your rage out and let the Zen come in. 

2. Like: Creating Relatable and Aspirational Content

People do business with those they like—and that often comes down to relatability and resonance. By including hairstyling, professional makeup, and wardrobe styling, you ensure every photo reflects the best version of yourself. But the key is balance: polished doesn’t mean fake.

Images in a variety of settings, like a cozy office, an inviting outdoor space, or even candid shots in your favorite coffee shop, create a relatable vibe. Showcasing elements of your life—like a favorite accessory, book, or creative tool—humanizes you while adding personality to your brand.

Pro tip: Think about how each photo will resonate with your audience. What will make them smile? What will make them say, “I’d love to work with someone like that”?

We got Linda in action as a therapist and a business consultant. Linda is inclusive and welcomes everybody to her practice. 

3. Trust: Building Credibility Through Consistency

Trust is built over time and often hinges on consistency. High-quality branding images help you show up with confidence across all platforms—from your website and social media to speaking engagements and email campaigns.

With 50 images, you’ll have:

• A cohesive library for regular social media updates.

• Fresh content for newsletters and blog posts.

• Strong visuals for your bio, about page, or press kits.

When your images consistently reflect your brand values and professionalism, your audience associates you with credibility and reliability.

Linda loves shoes, and these are her favorite!  It’s important to let your personality shine in your branding portraits. 

Why the Full Experience Matters

A personal branding session is more than just a photo shoot—it’s an experience designed to empower you to own your brand. Here’s how the additional elements elevate your session:

• Hairstyling and Makeup: Camera-ready doesn’t mean overdone. Professional styling ensures your natural beauty shines while complementing your brand aesthetic.

• Wardrobe Styling: The right outfit can communicate authority, approachability, or creativity, depending on your goals. A stylist ensures every piece aligns with your vision.

• Location Selection: A stunning backdrop—whether a sophisticated office, an urban loft, or a scenic outdoor spot—sets the tone for your story.

When every detail aligns, your images don’t just capture your likeness; they reflect your essence.

Linda is also speaker. Linda gives great advice, and we took one of her sayings and put it on a board for her to hold. 

Take the Next Step

Your brand deserves to be seen, understood, and trusted. A professional branding session isn’t just about pretty pictures—it’s a strategic investment in your business and a way to connect deeply with your audience.

Are you ready to build your "know, like, and trust" factor through stunning visuals? Let’s create a session tailored to your unique brand and story.

Reach out today, and let’s bring your vision to life.

Linda’s fun and sassy personality shines through in every image.