Building the Know, Like and Trust Factor takes deliberate action steps. When potential clients feel like they can trust you, they’re more likely to do business with you. Here are important steps you can take that a branding session will support you.

I recently signed up for Jordan Duvall’s Soul Brand Certified 12-week branding photography certification. She’s amazing! I’m always looking to take my branding photography to the next level, and she’s helping me do this. Hands down, this is the best investment I could make for my business.

We recently discussed the importance of providing a wide range of images during a client’s branding session. Jordan is a Creative Director with 25+ years of leading creative direction for lifestyle and entertainment brands. She is skilled in cross-platform campaigns, photoshoots, and collaborating with teams to boost brand engagement. She also designs jaw-dropping websites that lead your ideal clients to want to work with you.

In today’s digital landscape, first impressions are E-V-E-R-Y-T-H-I-N-G. Whether you’re an entrepreneur, a thought leader, or a creative professional, the quality and diversity of your branding photos can make or break your perception.

That’s why when it comes to a professional branding session, less is **not** more. You need at least 50 high-quality, versatile images to effectively cover your bases and tell your story.

Here’s why—and how this number breaks down to ensure that every aspect of your brand story is expressed. This works for a five-page website. You’ll need more images if your website has more pages.

Middle age often comes with a narrative of diminishing visibility.

Society loves to tell women that, as we age, we somehow lose relevance. But the truth is far more empowering: middle age is when we finally come into our own. It’s a time when we gain the wisdom and confidence to be ourselves truly. We haven't lost our visibility—we've gained depth, insight, and the courage to take up space unapologetically.

In January 2020, Diamond Michael Scott launched "Great Books, Great Minds," a project dedicated to igniting a new world of community, connection, and conversation—one book at a time. Through this initiative, he collaborates with authors to help them leverage their literary works, creating profitable opportunities that bridge literature and branding.

As a professional brand photographer, I often work with incredible women who hesitate to step in front of the camera. Many of these women, despite their talents and achievements, feel insecure due to unrealistic beauty standards and societal pressures. If you’re one of these women, know that you’re not alone—and more importantly, know that your unique beauty can be a powerful asset to your entrepreneurial brand.

Here’s how to overcome these insecurities and embrace your authentic self to elevate your brand.

Building a brand that exudes credibility and value is paramount in the bustling world of entrepreneurship, where every move counts, and every impression matters.

However, despite our best intentions, many of us inadvertently sabotage our brand's message, unwittingly cheapening its perceived value.

Today, we will explore five common pitfalls that can tarnish your brand's image and strategies to avoid them. I wrote this blog post and recorded it with my new friend and successful businesswoman, Erica Breuer. She’s been featured in Forbes, Inc. and Fast Company, just to name a few.

In the competitive realm of medical aesthetics, projecting trust, expertise, and approachability is paramount for success. This is particularly true for plastic surgeons, whose online presence significantly influences patient perceptions and engagement. In today's digital age, where initial impressions are frequently formed online, prioritizing exceptional branding portraits for your plastic surgeon's office is not merely advantageous—it's imperative. Here's why:

In the heart of Chester, Virginia, lies the headquarters of Elite Force Staffing Company—a veteran-owned construction staffing company dedicated to excellence, integrity, and unparalleled service in the industry.

Recently, Elite Force embarked on a journey to enhance their brand identity and foster greater cohesion among their team members.

Michelle Newman radiates a warmth and authenticity that instantly draws people towards her. Our paths converged when I had the privilege of being a guest on her podcast and attending her retreat, and from those serendipitous encounters, a creative collaboration was born.

In the heart of the vibrant city of Scottsdale, Arizona, amidst the backdrop of desert landscapes, lies a story of resilience, transformation, and hope. Diana Parra, M.A., a Transformational Coach and Certified Grief Educator has dedicated her life to guiding women through the depths of grief and loss toward a renewed sense of self.

Through her personalized coaching and compassionate guidance, Diana helps her clients navigate the turbulent waters of loss and emerge stronger, more resilient, and ready to embrace life once again.

In today's visually-driven world, brand photography has become crucial for businesses looking to stand out and connect with their audience. High-quality, authentic imagery can enhance your brand's identity and significantly impact your business growth.

Here are ten ways brand photography can help propel your business forward: