Building the Know, Like and Trust Factor takes deliberate action steps. When potential clients feel like they can trust you, they’re more likely to do business with you. Here are important steps you can take that a branding session will support you.

In today's competitive legal landscape, where trust and credibility are paramount, investing in branding portraits and headshots can be a game-changer for law firms.

Gone are the days when a simple bio and a list of accomplishments sufficed. In an era dominated by digital communication and social media, establishing a solid personal brand is essential for lawyers looking to stand out and attract clients.

As an award-winning brand photographer, I've witnessed firsthand the transformative power of professional imagery in the legal profession. Here are compelling reasons why lawyers should prioritize investing in branding portraits and headshots for their firm:

As a professional brand photographer, I often work with incredible women who hesitate to step in front of the camera. Many of these women, despite their talents and achievements, feel insecure due to unrealistic beauty standards and societal pressures. If you’re one of these women, know that you’re not alone—and more importantly, know that your unique beauty can be a powerful asset to your entrepreneurial brand.

Here’s how to overcome these insecurities and embrace your authentic self to elevate your brand.

In today's visually-driven digital landscape, a striking headshot is your calling card. Whether it's for your LinkedIn profile, your website's "About Me" section, or your social media presence, your headshot speaks volumes about who you are and what you represent.

It's your chance to make a memorable first impression in a sea of online faces. But in the quest for the perfect headshot, some are turning to AI solutions, believing them to be a quick fix for professional imagery. However, here's why investing in a professional branding photographer is a far wiser choice.

In the heart of Chester, Virginia, lies the headquarters of Elite Force Staffing Company—a veteran-owned construction staffing company dedicated to excellence, integrity, and unparalleled service in the industry.

Recently, Elite Force embarked on a journey to enhance their brand identity and foster greater cohesion among their team members.

There’s a difference between great personal brand photos and good-looking headshots. Brand photos… 

• Tell the entire story of you and your brand through images. 

• Capture your personality 

• Bring all aspects of your personal brand together. 

• Help your clients and customers know who you are, what you can offer, and why they should hire you. 

If you’re an entrepreneur who’s still using an outdated headshot, there are probably several reasons why. It’s possible that you don’t love having your photo taken (this is most people, by the way, so you’re not alone). It could also be that you’ve changed quite a bit since your last professional photos were taken (maybe your hair is grayer or you’ve put on a few pounds). This might also be something you just haven’t invested the time or money into, feeling like your current headshots are “good enough,” or still look enough like you that they’re fine.

I love working with corporate clients. It gives me the chance to meet lots of amazing, interesting people. I pride myself on giving each company with whom I work a cohesive, branded look in their company photos while still making sure each executive feels like their photos represent who they are as individuals.

The chances are good that you’ll be going into your next photoshoot fairly “blind.” That means you won’t necessarily know what poses you need or which props to use to get the best possible pictures.

You want to make sure the poses you’re choosing represent who you are and your brand and end up with the right pictures to use for all the things you’ll need them for (website, marketing, profile photos, social media posts, etc.)

I often think it would be ideal if your best friend was an awesome professional photographer. That’s because, the more you trust the person taking your photo, the more relaxed you’ll be and the better the photos turn out.

Getting a great photo is about a lot more than the lighting or the background or even the equipment you use. All of those things are important, but I can tell you, as a professional photographer, it’s the energy and how well you and your photographer are aligned that has the biggest impact on how your photos turn out.

Have you ever needed a photo for your blog post or LinkedIn article and searched Google Photos to find it? I’ll admit, it’s the quickest and easiest way to find that perfect image to make your content pop. You may even avoid any photos that have watermarks, knowing it’s not okay to share them without buying them first.

But did you know that not every licensed photo on the internet has a watermark? If your Google search leads you to a photo on someone else’s blog, for instance, and you download and use it without a watermark, it can lead to a huge headache for you if you’re not clear about the etiquette and rules around giving proper credit for photos you use for your content.

On my recent work trip to Virginia in March, I was interviewed for a local morning television show, “Virginia This Morning” on CBS 6. It was a little nerve-wracking, but also a blast!

During the interview, I shared with Jessica Noll my top 6 tips for getting you the Perfect Picture of Yourself. These are all simple and guaranteed to make a difference in your next photo shoot.

Having your picture taken is something virtually everyone (especially every woman) I’ve ever worked with has expressed some level of anxiety around. It’s an emotional thing to do (even for me).

It seems like all of my insecurities come straight to the forefront when I step in front of a camera and I’m plagued with negative self-talk about my hair, my face, my body, my wardrobe, you name it.

If that happens to you as well and you’re not careful, those voices can be so loud they become overwhelming and they shut you down (exactly the opposite of how you want to show up to get authentic, beautiful photos that allow the real you to shine through).

I’m here to tell you that those voices are liars. I’m here to tell you that you matter.

Let me repeat that for those in the back who may still be hiding behind their hands, afraid to “smile for the camera.”

❤️ You matter ❤️

Client attraction requires trust

It’s easier for potential clients to trust you when they see a professional photo of a confident, authentic person smiling at them from your social media profile. Good branded photos capture exactly who you are and what your business represents.

The number one thing you can do to change that is to find a way to stand out from the crowd. That means your personal brand is more important now than it’s ever been. People want to do business with human beings, and the more real and authentic you are, the more people will want to do business with you.

Since social media marketing is always visual, your first step toward putting yourself “out there” in a more authentic way is to get awesome, personal, branded photos that allow people to not only see you but, more importantly, to see who you are.

Chances are good there are some areas of your online branding that you just sort of take for granted. If you’ve worked with a branding expert, “personal brand” is probably something you’ve checked off of your “to-do” list.

That’s fine for most elements of your brand (like your logo and signature brand colors and fonts that you use consistently online), but there’s one area where you need to continually stay up to date. Your headshots.

I get it. When you created your brand, you probably invested in professional headshots. Isn’t that also “done?” Probably not. Your personal image and how you look are the one part of your brand that’s constantly changing. Old headshots can hurt your brand. Outdated photos show a lack of investment in your business and damage your credibility with current (and more importantly, potential) clients.

If you use speaking as part of your personal brand, you’re an expert at showing up and connecting with your audience live (either in person or virtually). That’s great once you’re actually in front of people, but in order for your brand to reflect who you are as a speaker, you need still photos that capture the essence of your speaker persona.

You want your branding images to make people feel like they’re already part of the conversation you have with your audience from the stage. Without these photos, your dynamic speaker personality won’t come through to potential booking agents or clients who are looking for exactly what you deliver from the stage.

Key Reasons to Keep Your Headshots Updated

Here are some recommendations and reasons to make sure your headshots are always updated and on point for your brand:

• Ideally, you should update your professional images every one to three years. NEVER use a photo for your business that’s more than three years old

• Professional photos are a must if you’re doing business online. No matter how great you look in a candid, amateur shot, there is no substitute for professional-looking images when it comes to your business brand.

• Not only do your looks change over time, but so does your life experience. A good photographer will make sure your personality and interests shine through in your headshots. The only way to ensure these reflect who you are NOW (and not who you were ten years ago), is to have updated professional photos taken.

• An up-to-date anchor image (or headshot) that you love and are proud of builds your confidence, which is also a huge business asset. I've seen my clients put themselves out there more often once they’ve gotten images they’re proud of.

• Photos that are updated regularly are a clear indication that you’re active and engaged with your business, something potential clients want to know and is looking for.

As a photographer who prides myself on capturing the unique personality of every subject I photograph, I’ve loved this trend and I’ve made a name for myself in Virginia as the go-to corporate photographer for that reason.

Last June, I was approached by the senior manager of brand photography and videography for Ferguson,

It’s a new year with new goals. It’s time to update your LinkedIn profile or at least make sure it checks these boxes.

You only get about 3 seconds to make a first impression on LinkedIn. Your profile image will be the very first thing your potential client or employer looks at.

Fun Fact:

Did you know that humans process images 60,000X faster than text?

Be sure you’re telling the story you want which is consistent with your personal brand and putting your best foot forward.

Your profile image should position you as the professional and the authority figure you are.