Are You Cheapening Your Brand’s Message? How to Avoid Perceived Value Pitfalls in Imagery and Messaging
Building a brand that exudes credibility and value is paramount in the bustling world of entrepreneurship, where every move counts, and every impression matters.
However, despite our best intentions, many of us inadvertently sabotage our brand's message, unwittingly cheapening its perceived value.
Today, we will explore five common pitfalls that can tarnish your brand's image and strategies to avoid them. I wrote this blog post and recorded it with my new friend and successful businesswoman, Erica Breuer. She’s been featured in Forbes, Inc. and Fast Company, just to name a few.
Why did we put our heads together on this topic?
Well, as I share in my 10 Ways Brand Photography Can Help You Grow Your Business Today, great photography can bring you a 500% return on your investment in a year — and the dividends are even more significant when paired with great messaging.
Read on to understand the top 5 pitfalls we help clients avoid in their imagery and messaging!
Kim Brundage Photography
Lack of Nuance
Your brand should speak volumes without saying a word.
Yet, entrepreneurs often miss the mark by bombarding their audience with loud, disjointed messaging and generic (stock or AI) imagery.
Instead of shouting, aim to engage.
Utilize high-quality, authentic photography that resonates with your audience more deeply.
According to Erica Breuer, opt for a balanced tone that reflects your brand's personality without overwhelming your audience with unnecessary exuberance when crafting your message.
Kim Brundage Photography
Trying Too Hard to “Stand Out”
Standing out in a crowded marketplace is essential, but it's equally important to do so authentically.
Beware of resorting to shock tactics or outdated gimmicks that only serve to alienate your audience.
Authenticity is key; let your brand's unique voice shine through in your visuals and messaging.
Remember, it's better to be remembered for the right reasons than to fade into obscurity amidst a cacophony of empty provocations.
Kim Brundage Photography
Mismatched Walk & Talk
Consistency is the cornerstone of effective branding.
If you aspire to embody a certain image, ensure that every aspect of your brand aligns with that vision. From the props you use in your photography to the language you employ in your messaging, every detail should reinforce your brand's overarching narrative.
Don't let inconsistencies dilute your brand's impact; strive for authenticity and cohesion in every aspect of your brand strategy.
Kim Brundage Photography
Stock & AI:
In an age where technology reigns supreme, it's tempting to rely on AI and stock imagery to cut costs and save time.
However, while these tools may offer convenience, they often fail to capture the essence of your brand. It’s essential that you build the Know, Like, and Trust factor that magnetizes your ideal clients.
Invest in professional, engaging branded portraits and personalized messaging that reflect your brand's unique identity.
Remember, authenticity cannot be automated; it must be cultivated through genuine human connection and creativity.
Kim Brundage Photography
Mismatched Visual and Written Messaging
Your brand's visual images and written elements should harmonize to convey a cohesive message.
Beware of discrepancies between your branded imagery and copywriting, as these can undermine your brand's credibility.
Whether through meticulous attention to detail or a comprehensive brand style guide, strive for consistency across all facets of your brand identity.
By aligning your visual portraits and branded messaging, you can ensure that your brand speaks with one unified voice, resonating more powerfully with your audience.
Kim Brundage Photography
Questions to reflect on:
Do you have a clear vision in the first place (of what you want to build, as well as what you don’t want to create?)
Are you secure enough to say, “I don’t know what I don’t know…”
Is your branding and marketing consistent through all channels?
What is one step you can do today to make sure your messages and images are current and consistent?
Building a credible, compelling brand requires diligence, creativity, and a keen eye for detail.
By avoiding these common pitfalls and embracing authenticity and consistency in your brand strategy, you can elevate your brand's perceived value and leave a lasting impression on your audience.
So, take the time to reflect on your brand's vision, invest in quality visuals and messaging, and ensure that every aspect of your brand reflects the unique essence of your business. Remember, your brand is your voice in a crowded marketplace—make it count.
Make sure to sign up for Erica’s Message Makers - it’s a free guide to help you learn to share you authentic voice in a powerful and compelling way.