Are You Cheapening Your Brand’s Message? How to Avoid Perceived Value Pitfalls in Imagery and Messaging

Building a brand that exudes credibility and value is paramount in the bustling world of entrepreneurship, where every move counts, and every impression matters.

However, despite our best intentions, many of us inadvertently sabotage our brand's message, unwittingly cheapening its perceived value.

Today, we will explore five common pitfalls that can tarnish your brand's image and strategies to avoid them. I wrote this blog post and recorded it with my new friend and successful businesswoman, Erica Breuer. She’s been featured in Forbes, Inc. and Fast Company, just to name a few.