As a professional brand photographer, I often work with incredible women who hesitate to step in front of the camera. Many of these women, despite their talents and achievements, feel insecure due to unrealistic beauty standards and societal pressures. If you’re one of these women, know that you’re not alone—and more importantly, know that your unique beauty can be a powerful asset to your entrepreneurial brand.

Here’s how to overcome these insecurities and embrace your authentic self to elevate your brand.

As a professional branding photographer, I work with CEOs, high profile realtors, public figures and amazing entrepreneurs all over Central Virginia. So it’s not uncommon for me to see my clients’ names and images in news articles. But it’s always a thrill to see my clients get the recognition they deserve.

Social media has quickly gone from a way to keep in touch with old friends to the driving force behind the way businesses big and small advertise across the world. Since social media combines both the selling power of eye-catching posts and real-life people, it’s the perfect way to bolster your personal brand.