If you’re an entrepreneur, I’m sure it’s become obvious to you that just having a few good headshots won’t cut it anymore when it comes to marketing yourself and your business. Branded photos that share who you are and what you do are essential to your overall brand and allow you to visually share with your audience in a way that will make them more likely to want to work with you.

I love talking with my clients about their personal brand because so much of what your personal brand encompasses is communicating who you truly are to your potential customers and clients. A personal brand is just that…personal. It means the photos we take need to communicate your personality. One of the best ways to do that is to make sure you smile.

It seems like the whole world is on Zoom, especially in the past two years. For a while, we were all living our lives on Zoom, from business meetings to family gatherings.

No matter what you use Zoom for, I’m guessing you’d like to look nice doing it. I know I do. Here are a few simple things you can do to show up as your best self on your next Zoom call:

Pay Attention to Your Appearance

Be Aware of your Lighting

Manage Your Background

Look Your Laptop Camera In the Eye

Personal branding has the power to greatly augment your success. It can set you apart from your competition, it can establish your credibility in your field, and it can be what cements relationships between you and your clients. It’s everything that you say, do, post. It’s how you carry yourself, how you interact with others and the impression that you make.