My previous beloved branding clients, Tek Chix, wanted to add to the marketing assets and update their branding images. Here are some quick lessons I learned while doing my first out of my home state of Virginia branding session. You can also apply these to your branding session, wherever you are at!

Lesson 1: Always do a site location preview the day before

I wasn’t a big New Orleans fan. I had gone there in the mid-’90s for a neurosurgery conference when I worked at the Cleveland Clinic. I mostly remember the stuffed alligator heads in the gift shops. I don’t drink so Bourbon Street doesn’t appeal to me.

Well, I was in for a surprise! I loved New Orleans and I was thankful to come during COVID when there weren’t a lot of tourists. Of course, I missed the live music and the jazz. But what I love to do the most is to wander and take pictures, so that’s what we did!