For years, I’ve heard the phrase: “Follow your bliss and the money will follow.” And its cousin: “Do what you love and you’ll never work a day in your life.”

As a brand photographer and entrepreneur for nearly 14 years, let me tell you—these phrases sound beautiful, but they can also be incredibly misleading and even damaging.

Don’t get me wrong — I love what I do. I feel deeply connected to helping entrepreneurs, executives, and thought leaders show up authentically in their branding through powerful photography. But running a successful brand photography business takes far more than passion. It takes grit, strategy, and a lot of work that has nothing to do with picking up a camera.

Middle age often comes with a narrative of diminishing visibility.

Society loves to tell women that, as we age, we somehow lose relevance. But the truth is far more empowering: middle age is when we finally come into our own. It’s a time when we gain the wisdom and confidence to be ourselves truly. We haven't lost our visibility—we've gained depth, insight, and the courage to take up space unapologetically.

There are many different strategies for investing in your business to help it grow and sustain itself. It can be overwhelming. Many entrepreneurs struggle with what to invest in. One question I get asked about is whether getting branded portraits are worth it and whether it means they’re vain.

There is fierce competition in whatever field you’re in. I wrote a blog about how branded portraits can significantly impact your bottom line for the good by attracting your ideal clients.

Hi friends. We all know social media is essential for helping us grow our businesses. It doesn’t matter if you’re a coach, entrepreneur, realtor, executive or professional dog walker—people buy from people. And people want to know who they’re doing