Most of us probably have more about ourselves that we’d like to change than things we truly love. For example, lots of people don’t like their smiles. It’s not something they dwell on, but it becomes an issue when it’s time to get a headshot or have their picture taken with their loved ones. For someone who hates their smile, being told to smile or having someone shout, “Say cheese!” instantly creates tension and elicits something more akin to a grimace than an actual, genuine smile.

I was recently working in Richmond, VA, doing what I love to do best (capturing the perfect branding photos for corporations and entrepreneurs)! I noticed that lots of the clients with whom I was working didn’t like their smile. This could have adversely affected their shoot if we hadn’t identified and handled it before they stepped in front of the camera.

So, I thought I would share my favorite tips for feeling comfortable during your next photoshoot.

What I did to pivot my personal branding photography business during the pandemic.

How do you grow your business?

Well, you can start by reaching new people who could benefit from your products and services. That’s marketing. You can also improve your ability to inspire others to hire you or choose your company by having conversations with prospects. That’s sales. But there’s another form of marketing and sales that’s often overlooked to grow your business: and that’s developing NEW products and services!

As a Richmond, Virginia-based personal branding and executive photographer with over 60 5-star reviews, I have the privilege of photographing amazing business owners, leaders, executives and entrepreneurs and their teams every week.