There are many different strategies for investing in your business to help it grow and sustain itself. It can be overwhelming. Many entrepreneurs struggle with what to invest in. One question I get asked about is whether getting branded portraits are worth it and whether it means they’re vain.

There is fierce competition in whatever field you’re in. I wrote a blog about how branded portraits can significantly impact your bottom line for the good by attracting your ideal clients.

In today's fast-paced digital world, your brand's visual identity is more important than ever. As an award-winning brand photographer, I’ve seen firsthand how transformative high-quality imagery can be for businesses.

But let’s get one thing clear: it’s not just about updating branded photos; it’s about creating engaging content that resonates with your audience, tells your story, and drives your business forward.

In today's competitive legal landscape, where trust and credibility are paramount, investing in branding portraits and headshots can be a game-changer for law firms.

Gone are the days when a simple bio and a list of accomplishments sufficed. In an era dominated by digital communication and social media, establishing a solid personal brand is essential for lawyers looking to stand out and attract clients.

As an award-winning brand photographer, I've witnessed firsthand the transformative power of professional imagery in the legal profession. Here are compelling reasons why lawyers should prioritize investing in branding portraits and headshots for their firm:

As a professional brand photographer, I often work with incredible women who hesitate to step in front of the camera. Many of these women, despite their talents and achievements, feel insecure due to unrealistic beauty standards and societal pressures. If you’re one of these women, know that you’re not alone—and more importantly, know that your unique beauty can be a powerful asset to your entrepreneurial brand.

Here’s how to overcome these insecurities and embrace your authentic self to elevate your brand.

In the competitive realm of medical aesthetics, projecting trust, expertise, and approachability is paramount for success. This is particularly true for plastic surgeons, whose online presence significantly influences patient perceptions and engagement. In today's digital age, where initial impressions are frequently formed online, prioritizing exceptional branding portraits for your plastic surgeon's office is not merely advantageous—it's imperative. Here's why:

In a world often fixated on youth and perfection, there's something genuinely inspiring about embracing our strength at any age.

Today, I want to share the remarkable story of a courageous woman who defied stereotypes and stepped into the gym for a transformative portrait session. Meet Brooke, a vibrant 60-year-old whose journey through gym portraits captured her physical strength and symbolized a more profound journey of self-discovery and empowerment.

As a traveling brand photographer, I've witnessed countless individuals step before my lens, each with their own story. But there was something uniquely special about Brooke’s session.

Nervous yet determined, she arrived at the gym, ready to embark on a new adventure. Like many, Brooke hesitated to prioritize herself in the past, but today was different – today was about celebrating her journey, resilience, and confidence.

Branding for your business (no matter how big or small it is) has never been more important than it is today. That’s because the online world, where we do most of our promotions, is so visual. Just “any old photo” won’t work anymore. Having great, branded photos is the key to your success.

Here are five compelling reasons why you must have several great, up-to-date brand photos at your disposal for promoting yourself or your business online:

My greatest honor as a photographer is when clients trust me enough to allow themselves to be vulnerable and step in front of my camera. It’s something I never take lightly. I know that my job is to ensure that my clients feel safe and nurtured in that space so that they feel beautiful and confident. Sometimes that’s a huge leap of faith. Often it means working with them to help them overcome a lifetime of limiting beliefs (just like I did). 

As an entrepreneur, you probably hear how important your “personal brand” is all the time. Having a personal brand that allows you to stand out has many benefits, from helping you connect with your ideal clients and people who need what you’re offering to help to build your reputation in your industry. A great personal branding photograph can communicate who you are, and what you stand for, and help you truly stand out from your competitors.

If you’re an entrepreneur who’s still using an outdated headshot, there are probably several reasons why. It’s possible that you don’t love having your photo taken (this is most people, by the way, so you’re not alone). It could also be that you’ve changed quite a bit since your last professional photos were taken (maybe your hair is grayer or you’ve put on a few pounds). This might also be something you just haven’t invested the time or money into, feeling like your current headshots are “good enough,” or still look enough like you that they’re fine.

Whether you are a chef, photographer, real estate agent, fitness coach, or marketing manager. your personal brand and your image are more important than ever. Branded photographs that are creative, artistic, modern, and eye-catching help your business stand out by telling your brand’s story and providing an authentic experience to your ideal clients.

Chances are good you’ve spent good money with an expert who’s helped you define your business brand. If so, you know which fonts, images, and colors define for the world exactly what your business does and who you are as the “face” of that business.

Chances are good you’ve spent good money with an expert who’s helped you define your business brand. If so, you know which fonts, images, and colors define for the world exactly what your business does and who you are as the “face” of that business.

It seems like the whole world is on Zoom, especially in the past two years. For a while, we were all living our lives on Zoom, from business meetings to family gatherings.

No matter what you use Zoom for, I’m guessing you’d like to look nice doing it. I know I do. Here are a few simple things you can do to show up as your best self on your next Zoom call:

Pay Attention to Your Appearance

Be Aware of your Lighting

Manage Your Background

Look Your Laptop Camera In the Eye

I’m sure you’ve been hearing about “branded” professional photos. This is not a new concept, but in the past few years, what’s “acceptable” or “expected” in a headshot has changed. People are more and more creative, and their photos have begun to be more about expressing who they are than making sure they fit into some sort of “professional photo” mold.

As a branding photographer, I love this trend, not only because it makes the photos I capture with my clients more interesting but because it allows my clients to truly show who they are through their photos. Here are a few tips for ensuring your next photo is a window into your personality.

But life happens … and we have very little control of it. I experienced this truth HEAD-ON when I was being taken by ambulance to the emergency room a few weeks ago.

Shannon Loy of The Social Ginger and Mary Foley, an entrepreneur business coach for women, share 12 actions you can take today to still be open for business tomorrow.

Your personal brand photos should reveal your authentic self.

Age is a PLUS for your personal brand. These four women are living proof.